After you have taken the time to create a profile of the ideal client for your wedding planning business, you can use the information to successfully market and sell your services and packages.
Here are 5 steps to take with the information from your profile:
1) Create the services, packages and products your ideal clients need and will buy
Knowing who your ideal clients are will help you design the services and packages that you are going to offer to them. For example, if you are targeting brides in executive positions, you might see that it is important to them to have someone else take charge of the details of planning a wedding. So you decide to develop several different levels of full service packages versus a lot of packages that are suitable for do-it-yourself brides. women’s wellness blogs
2) Write targeted marketing copy
Now that you have researched and know details about your ideal clients, you can write to them in a way that attracts them. For instance, first time brides have different concerns about their weddings than brides who are about to get married for a second time and have children. When you know which brides you are speaking to, you can write in a way that addresses their concerns and makes them want to hire you.
3) Reach them on the Internet
Your research should have identified if they spend a lot of time on the Internet checking wedding and bridal websites and blogs for information, becoming fans of different wedding pages on Facebook and tweeting about their wedding plans. If so, you can make sure that you are highly visible by creating your own blog, answering questions on wedding forums and boards, frequently posting useful information on your Facebook fan page, commenting on other fan pages (please don’t make sales pitches, just contribute to the conversations) and tweeting messages that would be of interest to your brides. You become known as an expert in your niche and brides will contact you when they need the help of a wedding planner.
4) Network with them offline
If you know where your ideal clients go, the organizations they belong to and the hobbies they engage in, you should consider taking part in those activities also. For instance, think of all of the men and women who have taken up the sport of golf to network and meet business clients. Do something similar. However, don’t expect anyone to hire you on-the-spot, take the time to build relationships and trust.
5) Tell people about your ideal client
When you network with other wedding vendors or even when talking to friends and relatives about your business, don’t be afraid to give people information about your ideal clients. This way they can give you referrals to the types of clients that you want.